The "Big" Issue: Behind the Scenes

INTRO

"Hey, let's get a cross-section of the most powerful people in the sport together for a portrait. Kelly and Laird and a couple Roxy girls and some of the heavy industry guys..."

We could have easily procured individual portraits of each. And then we could have, much like a number of personality culture magazines like Rolling Stone, Vanity Fair and Mojo, invoked the miracle of computer image manipulation to group the individual shots together to simulate a group portrait. They're much easier to produce, look great, and honestly, you can hardly tell.

But then, a pretty picture wasn't the entire point of the project. From the initial conception, we felt that the only way we could accurately portray what turned out to be the incredibly diverse nature of our power list was to actually get a cross-section of these surfers into a room together, get the camera in focus and then wait for the spike on the Richter scale.

BEHIND THE SCENES VIDEO STARTS HERE

BROADBAND QUICKTIME --3.4MB
Preparation the Day Before.

BROADBAND QUICKTIME--1.4MB
Preproduction Scenario at Smashbox

BROADBAND QUICKTIME--2.7MB
Lime Juice on an Open Cut

BROADBAND QUICKTIME--1MB
Booking Roxy

BROADBAND QUICKTIME--1.3MB
Donkey Mockups

BROADBAND QUICKTIME--1.1MB
Jeff Divine Catches Flak

BROADBAND QUICKTIME--1MB
Power Waves

BROADBAND QUICKTIME--1.1MB
Lighting Concerns

BROADBAND QUICKTIME--2.2MB
Power in Da House--Group Shot

BROADBAND QUICKTIME--1.3MB
Autograph Hound

BROADBAND QUICKTIME--1MB
Bruce Irons Goes Wall Street

BROADBAND QUICKTIME--1.3MB
Places Everyone

BROADBAND QUICKTIME--900k
Andy, Laird and Bruce: Kauai Boyz

BROADBAND QUICKTIME--1.4MB
Kelly Slater Talks Story

BROADBAND QUICKTIME--1.3MB
Roxy's Randy Hild

BROADBAND QUICKTIME--1MB
The Man Behind the Behinds

BROADBAND QUICKTIME--1.4MB
Laird Recommends Sparkles