O'NEILL/REEF ADVANCED SURF CAMP FOR CHICKS

Professional Surfer Rochelle Ballard to Host First-of-Its-Kind Advanced Surf Camp

San Diego, CA - Top ranked ASP (Association of Surfing Professionals) surfer Rochelle Ballard is hosting the O'Neill/Reef Advanced Surf Camp for Chicks in July 2002 in Carlsbad, California. The advanced surf camp platform is the first of its kind meaning girls who attend the camp will come equipped with some surf skills and possible competition experience.

The camp, which will run July 12-14 and July 19-21, was established by Ballard to promote the sport of women's surfing. "Showing support for these young girls is so important because they are the future of the sport of women's surfing. Hopefully, with more camps like this, a lot of these girls will go on to become the future of the International Women Surfers (IWS) group so that we can grow the sport and get surfer girls from all around the world connected," said Ballard.

Over fifty girls including amateur surfers from the NSSA (National Scholastic Surfing Association) and winners from several contests will camp out for the weekend. The girls will receive advanced surf instruction from Ballard and high-level instructors from Surf Diva, learn competition pointers, training techniques, yoga maneuvers and listen to industry professionals speak on sponsorship and career opportunities in the action sports industry. Besides the training aspects of the camp, stars from the summer box office release Blue Crush are slated to attend the camp to surf and mingle with the girls.

A Media Day is scheduled for Saturday, July 20th. Cast members from the Universal Pictures and Imagine Entertainment film Blue Crush, including lead Kate Bosworth, are scheduled to appear for the Media Day. All inquiries should be directed to Coco Tihanyi (caro@surfdiva.com) or Amanda Culver (aculver@oneillclothing.com) to schedule an appointment to cover the camp.

The camp is proudly sponsored by O'Neill, Reef, Surf Diva, Blue Crush the movie and SG (Surf, Skate, Snow Girl) magazine and sanctioned by the IWS (International Women's Surfing) group.