Jack's Returns to Dana Point

Must be Jack. (c)Van Swae

After closing their Dana Point location in 1988, Jack’s Surfboards has made a triumphant return with a brand new store in the heart of Dana Point. The old store location in Dana Point was one of the core shops in the area, along with other notables such as Killer Dana, Infiniti, and Hobie. 17 years later and Jack’s now has three other locations in Huntington, Corona Del Mar and Newport Beach, but their return to Dana Point marks something special.

The store opening, held on Thursday night, was a good, old fashioned Orange County gathering with industry notables, pro surfers, company reps and other characters all intermingling to celebrate the new shop on the block. Among others, Billabong’s Graham Stapelberg, Hurley’s Bob Hurley, surf collector extraordinaire Alan Seymour, and Laguna Beach talent Hans Hagan were all on hand to check out the new digs. The official grand opening is this weekend, and it’s a huge event for Jack’s with plenty of prize giveaways, special guests, store discounts and more to stoke out the surfers in the area.

Dana Point, with close proximity to classic breaks like Trestles and Salt Creek, is an ideal place to launch another shop, and should provide some friendly competition to the already established stores in the area. With such a thriving surf scene, local surfers should be pleased with the new addition. – John Fowler