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ADDING GLOBAL STRENGTH
In other related news, EuroSIMA announced today that it will exclusively endorse ASR Europe, a new European surf trade show in France beginning in July 2003. The five-year agreement comes after it was determined that a trade show better representing the board-sports market in Europe was needed. ASR Europe will extend a number of benefits and discounts to EuroSIMA members participating in the show. In addition, U.S.-based SIMA members can benefit from a discount on one ASR show held in the United States if they purchase equivalent space for the ASR Europe show. Although separate entities, EuroSIMA and SIMA are like organizations, with EuroSIMA serving the interests of European surf manufacturers. The two organizations often work together to grow the surf industry on a global level, and SIMA assisted in EuroSIMA's search for a trade show producer.
"Trade shows in Europe have become more important to the surf and action sports industry," said Harry Hodge, president of EuroSIMA and CEO of Quiksilver Europe. "The ASR/EuroSIMA partnership is an important step in evolving a dedicated trade show that truly represents our industry. ASR will, in my opinion, be invaluable in promoting the industry to the benefit of our members. The 2003 ASR show in Anglet, France, will be the industry show in Europe."
About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 700 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports ocean environment efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 13 years, the SIMA Environmental Fund has raised more than $2 million for environmental groups seeking to protect the world's oceans, beaches and waves.
About ASR
Established in 1981, ASR Trade Expos, ASR Europe and the ASR Official Show Guide are the world's leading properties devoted to the business of retailers, manufacturers, associations, sales reps, media and marketers of surf, skate, swim, footwear, streetwear, fashion and youth lifestyle products. ASR Trade Expos have over 40,000 attendees and serve over 700 brands each year.
ASR Trade Expo produced 4 internationally attended shows per year: ASR Long Beach (January 23-25, 2003), ASR Fall (March 11-12, 2003 - Huntington Beach, Calif.) ASR Europe (July 2003 - Biarritz, France), ASR San Diego (September 5-7, 2003). ASR also produces the ASR Official Show Guide twice annually (January/September), the ASR Industry Calendar and the Official ASR website at www.asrbiz.com
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