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SURFERMAG.COM CURRENT ISSUE VOLUME 45 #9

DESIGN FORUM - Breaking Point
by
Brad Melekian
SURFERMAG.COM CORRESPONDENT

Surfers live basic, rudimentary, fundamental lives far from the reach of terms like price per barrel and cost per gallon, right? Of course. Look at us. We're capricious and carefree. We wear dirty sandals and wet shorts, bump our way through life fueled on ephemeral memories and hopes for some of the same in the future - none of which pursuits have the least to do with things like unrefined petroleum or crude oil. Not us. Nope.

On second thought, this worldview, though comforting in its simplicity, is a farce. An outmoded sentimentality. And at another, more careful glance, we're some of the most uninformed consumers currently occupying the planet - and despite our shag-haired, "no worries" stereotype, when you look at the facts, we're about as dependent on crude oil as any subset of the population: the constant flying (how do you think those planes operate?), the excessive driving, and the sheer reliance on a piece of equipment whose materials haven't been refined significantly in 30 years (aside from epoxy-composite technology, which has, let's face it, received lukewarm acceptance from the surf world at large), and so are dependent on crude oil for their constitution. The point is this: We're reliant on petroleum, and for more reasons than just the gas that fuels our cars and overpriced flights. We're reliant on the stuff because our boards - which is to say the resin and fiberglass used to seal our boards - are petroleum based.

And this is where it gets interesting. It's no news that consumers in the U.S. have been leaving limbs at the pump in the past few months, nor is it a surprise that the reason given has been the rising cost of crude oil. In fact in the past six months alone, the price per 50 gallon drum of crude oil has increased 15%, this according to International Plastics Business Manager Daryl Francis. Stay with me here. International Plastics produces ResChem, the preferred resin of most glass shops in the United States. And with the increase in the production costs of ResChem, companies like International Plastics are passing along the cost to glass shops, who are paying double because petroleum is also a base component of fiberglass. So, as the costs to glass shops increase, they subsequently pass along the costs to their boardbuilding clientele, who, in turn, increase their wholesale board prices when selling to retailers. And of course retailers aren't going to eat the cost, so they go ahead and -- with a quick little swap of the sticker -- raise the price of your surfboards a handy $30. Neat trick. When the trail is followed, it takes you all the way back to the rising price of crude oil.

But another look at the facts reveals that, for all of the design refinements of the modern surfboard, we haven't been paying that much more off the rack. The mean price for an off-the-rack surfboard in 1990 was $290 whereas in 2004 the mean price was $390. Not much of a difference, considering inflation in other markets. But temper this information with the fact that the preferred method of production today (polyurethane foam and polyester resin) hasn't developed much since 1960. All that being said, consumers and retailers alike are very wary of the fact that the mean price of a shortboard is rapidly approaching the $500 mark, a princely sum for a piece of equipment that is almost certain to deteriorate within two years.

Is there a more sensible (and by sensible we mean cost-efficient) alternative? Depends on how you look at it. According to some of the more forward-thinking factions of the surfboard manufacturing industry, the technologies for stronger, longer-lasting products are currently available to construct a more durable custom surfboard but aren't being utilized.

One of the most readily available of such technologies is epoxy resin. Using epoxy resin and traditional foam cores, board-builders are able to create a product that is more than four times more durable than a standard polyester-resin surfboard. Oh, it's lighter too. Stronger and lighter - sounds about right. So why don't your boards have this technology? Well, the blunt answer to that question isn't pretty, but it sure is simple - you don't have it because it's different. This according to board builder Bill Bahne, who says, "The technology is there, but most of the glass shops don't want to work with the new materials because it requires changing their whole process."

The glass shops don't want to work with the materials because they've grown accustomed to working with polyester resin, and to work with the new technology would require learning a whole new process. Sure, epoxy resin is stronger and lighter, doesn't give off potent hazardous fumes, and could be the custom board-builders' answer to molded boards, but the glass shops are slow to adopt the methodologies. In fairness, the resin is also more expensive, but as the price of a custom shortboard creeps nearer the $500 mark, so too will the demand from consumers for a durable product.

Despite the best efforts of glass shops, epoxy resins are gaining momentum - however slow - from production boardbuilders. In fact, Channel Islands has been using the resin to glass some of its team boards for the past 20 years.

"I've been using some of the epoxy resins since before Tommy [Curren] turned pro," says Al Merrick. "It does have added value with strength, but some of the flex characteristics change with temperature when you use it on a polyurethane blank, which is something they need to perfect. The biggest benefit I see is being able to glass extruded polystyrene blanks, which is something Tommy is really excited about."

So it seems that it's only a matter of time before the rest of the board building industry catches on. With new technologies for cores (Solomon blanks, hollow graphite, extruded polystyrene) and resins (epoxy, UV, AST glass) slowly gaining acceptance in the mainstream, it may not be long before the traditional polystyrene foam and polyester resin board is remaindered to the realms of other relics.

But this has been written before. And it's a prophecy that hasn't been fulfilled yet. The key? Bahne sums it up best. "The industry needs a swift kick in the ass; they can handle it."

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